When one thinks of TATA Sons, India’s largest business conglomerate, the first words that come to mind are quality and trust. Founded by patriarch Jamsetji Tata in 1917, the TATA group has scaled many heights, not only in India, but across the world. A key reason for this success is the group’s strong ethical foundation, enshrined in the TATA Code of Conduct, which sets out how the company and its employees should operate. TATA Sons has a notable presence in the real estate sector too, via its subsidiary TATA Housing, which is looking to expand its presence and attract customers across the country. The real estate developer is making its presence felt in north India, in particular, by providing them the TATA’s reliability, along with an emphasis on quality.
For a prospective home buyer in the northern part of this country, the last couple of years have not brought too many good tidings. A cursory glance at news related to the real estate sector would reveal promises made but not kept, projects conceptualized but not delivered, land acquisition issues, political pressures, rampant speculation pushing up property prices to unaffordable levels as just some of the problems afflicting it. Developers have roped in noted brand ambassadors or offered attractive financing schemes, but the market has remained lukewarm at best.
The central issue is buyers’ lack of trust in developers’ promises, which is with very good reason. Project delays have run into years and in some cases, developers have fled, leaving early investors/residents in the lurch. Lack of transparency has long been the bane of the real estate sector, which compels a buyer to tread with extreme caution. Thus, the market was ripe for an institution such as TATA Housing to take up the charge of developing and delivering homes for many.
Location of TATA Housing Properties
In northern India, TATA Housing ventured first to the city of Gurgaon (or Gurugram) in Haryana, where it has a number of projects coming up. In addition, TATA Housing also has a presence in the famous hill station of Kasauli in Himachal Pradesh. Let’s try to understand the reasons for choosing these locations.
Gurgaon is also known as the ‘Millennium City’, as this city has seen most of its meteoric rise since the turn of the millennium. Gurgaon benefitted from its proximity to the national capital of New Delhi and its international airport. Major automobile companies such as Maruti Suzuki and Hero Honda came up with massive manufacturing facilities in this city. This was followed by a number of Fortune 500, IT and BPO companies choosing this city as their base. With numerous employment opportunities in the city and better homes available at lower prices than the densely populated national capital, a host of people made Gurgaon their home. Gurgaon is part of the Delhi NCR region and is well connected to Delhi via NH8 and the Delhi Metro. The influx of people into this city continues and hence, the demand for quality housing is very much there.
With saturation and overcrowding in the central areas of Gurgaon, the city has been growing further in other directions. In particular, the two most promising growth corridors currently in Gurgaon are the Dwarka Expressway and the Southern Peripheral Road (SPR). The Dwarka Expressway, currently under construction, will serve as an alternative connection to Dwarka in southwest Delhi. The SPR lies towards the southern side of Gurgaon, linking NH8 to the Golf Course Extension Road. TATA Housing has chosen to invest in each of these upcoming areas, with its offerings Primanti and Raisina Residency in the SPR corridor, while the Dwarka Expressway corridor boasts of the La Vida and Gurgaon Gateway projects.
The hill station of Kasauli is a popular summer retreat for those from the plains, with its lovely weather, historic buildings and excellent views of the majestic Himalayas. TATA Housing has aimed to tap into the segment of customers, who wish to have a vacation home in these idyllic surroundings, with its project rather appropriately named as ‘Myst’.
Primanti – Premium homes in a vast green township
Primanti is truly a premium project, in more ways than one. Spread over a large 36 acre area, Primanti contains a variety of villas, executive apartments, executive floors and 3-4 BHK tower residences, aimed at the upper crest of customers. A home at Primanti promises exclusivity, luxury and plenty of space and privacy for everyone. Homes come with VRV air conditioning, premium wooden flooring in bedrooms, Jacuzzi in bathrooms among other standout features. Apartments here begin from Rs. 3 crore upwards.
However, what grabs one’s attention the most is the greenery and open space all around. With a central park and numerous themed gardens, one can enjoy pollution free living. As much as 80% of the complex is open space, a rarity these days. Add to this, the amenities such as a rooftop restaurant on the tallest tower (offering excellent views for miles), café, and temperature controlled pool among others aim to give residents the feel of living in a first world environment. The developer has applied for Occupancy Certificate of Phase 1 towers and owners will be able to move in soon. The club at the project is already developed is one of the largest amenities spaces in this area.
Louvre @ Raisina Residency – Duplex Apartments offering numerous comforts
This theme of premium living remains consistent if one looks at the Raisina Residency project, particularly its 1st phase, which comprises of 2 apartment towers called Louvre, with massive 5 BHK duplex homes, each of them having an area of approx. 5900 Sq. ft. These apartments come with large spacious living rooms and bedrooms, an open plan kitchen, dedicated home theatre area and study area. The top-notch interiors with double height ceiling, Omani marble flooring in living room, wooden flooring in bedrooms just add to the premium feel.
The entire complex spans an area of 12 acres and comprises of villas and 3-4 BHK apartments. Artistically designed and landscaped with gardens, water bodies, sculptures and murals, the green element is emphasized in this project too, with regards to the greenery in the complex as well as the IGBC certified Green Homes. Residents have access to top class amenities such as an infinity pool, massage room, Sauna and courts for tennis, squash and basketball. The project was delivered ahead of schedule and is now getting inhabited.
Gurgaon Gateway – A slice of life from Singapore
Moving to the Dwarka Expressway and located in close proximity to the Delhi International Airport is TATA Housing’s Gurgaon Gateway project. Comprising of 6 to 24 storey residential towers designed by noted architects HDB-Singapore, homes here have incorporated some of the best features from those in Singapore, such as vertical gardens and water conservation by rainwater harvesting and water treatment.
Gurgaon Gateway apartments include simplex 2 or 3 BHK configuration homes as well as duplex penthouses. The rooms use imported marble flooring, giving them an elegant appearance, while balconies have weather-proof wooden flooring. These ‘smart homes’ come with advanced safety features such as gas/smoke detectors and digital door locks. Homes have been designed as ‘barrier free’ to ensure smooth cross ventilation and obstruction free movement for residents.
TATA’s distinctive features of green common spaces and promoting a balanced lifestyle for residents comes out in this project as well. Amenities such as large landscaped gardens, amphitheater, fitness area and a clubhouse with a swimming pool, sauna and gymnasium bear this out. Construction of the project is ahead of its schedule, again something that distinguished TATA from the rest in this market.
La Vida – Popular Launch of 2016
La Vida, with a mix of 2, 2.5 and 3 BHK apartments, caters to a more economical section of home buyers and is located next door to Gurgaon Gateway. However, the TATA promise of quality remains consistent, with the apartments boasting of top class fittings, premium series of electricals and excellent security features. Homes are IGBC certified and earthquake resistant.
The focus on green living is maintained here with vast green spaces, which includes outdoor terraces, herbal and sunken gardens. The premises will contain a sky walk, water plaza, art installation plaza, along with facilities for sports such as aquatics, tennis and cricket. All these features provide this project a premium feel for this category and allow residents to maintain a pleasant balance between work and leisure. Prices of apartments here begin from Rs. 1.08 crore and come with an easy PLP (Possession Linked Plan), thus making them the most popular launch of 2016 at Gurgaon.
Myst (Kasauli) – Your home away from home
TATA Housing has ventured into a new segment of vacation home buyers via its project Myst, located near Kasauli. Designed like a resort, while maintaining a connect with the natural beauty of the Himalayan mountain range and the surrounding environment (biophilic design), homes at Myst retain the eco-friendliness that characterizes all of TATA’s offerings. The apartments are 2, 3 and 4 BHK duplex homes, which with their large balconies and windows bring nature closer to residents, instead of shutting it out. The master bedroom will provide great views of the valley, while the living room comes with a fireplace and kitchenette. There is also a gallery provided for people to enjoy the natural flora and fauna or to indulge in painting the scenery.
If the homes are beautiful, the same can be said of the complex as a whole. The project contains a restaurant, temple, butterfly garden and biodiversity garden. Water features are aplenty, including a waterwall, cascades with surrounding gardens and staging ponds with seating areas. In short, Myst packs in everything one would want in a vacation home.
TATA Housing has ventured into North India, primarily Gurgaon, with expansive projects that are being constructed with modern technologies, offer premium homes, top notch amenities and delivery promise. Each of these aspects is challenging the inherent traits of the market here as TATA Housing puts customer and transparency, ahead of everything else.