Office Leasing Scales Historic Highs, Residential Sales Remain Stable: Knight Frank H2 Report

Trends in Bangalore Real Estate: Aerial shot of UB City, Bangalore

Given the latest growth forecasts for the Indian economy, one could be forgiven for feeling like every sector is struggling and experiencing a deceleration. The latest Knight Frank India Real Estate: H2 2019 report suggests that transactions in the Office space have experienced historic high whereas sales of homes have stayed resilient despite numerous sectoral and financial headwinds.

Pan-India Residential Market Remains Buoyant

Across India the residential fared surprisingly well. According to the Knight Frank report, YoY there were 23% growth in launches. Although there was a marginal 1% drop in sales in H2, overall sales grew by 1% during 2019. Even the QTS or Quarters to Sell improved to 8.9 in 2019 compared to 10.2 in 2018. The rigorous implementation of RERA and rationalisation of GST rates have served to keep customer sentiment buoyant. Whereas the setting up of an Alternative Investment Fund (AIF) aimed at providing developers with some financial relief towards unfinished and stressed projects has done much to help them align themselves to the new normal of India’s real estate sector. This can be seen from the increased volume of new launches.

Sector Performance Highlights:

  • Affordable housing has seen a small drop in share of transactions despite 60% residential launches happening in the affordable sector.
  • Weighted average prices in Mumbai, Pune and Chennai witnessed a drop by 2%, 3% and 5% YoY, respectively.
  • Moderating prices, government reforms and incentives have kept the residential market from stagnating.
Performance of MMR residential market. Source: Knight Frank report
Performance of MMR residential market. Source: Knight Frank report

Mixed year for Mumbai Residential Market

According to the report, in Mumbai launches decreased in H2, however for 2019 there was a steady 7% growth in launches thanks to a strong 22% in H1. Sales in H2 however were affected by the weak consumption demand led by the slowing economy and the lengthening shadows of the NBFC crisis which continue to present aftershocks. This has led to an annual decline of 5% in sales for 2019. The biggest highlight from a consumer perspective is the continued decline in prices in the MMR market. This shows a steady price correction to Rs. 7,014 per sq. ft. from a peak of Rs. 8,120 in 2016.

Sector Performance Highlights:

  • Average apartment sizes have shrunk by 25% over the last 5 years across the MMR market from 892 sq. ft. to 673.
  • 6% decline in launches in Mumbai during H2 – 35,988 compared to 43,822 in H1
  • Unsold inventory and QTS have increased over the last two years.
  • Thane market registered highest growth (36% YoY) of new launches 

Gulam Zia, Executive Director– Valuation & Advisory, Retail & Hospitality, Knight Frank India, said, “The residential sector in Mumbai was also impacted by the general slowdown as well as the continued effects of the credit crunch and NBFC crisis which has impacted end-user sentiments with sales declining by 14% YoY in H2 2019. We hope that the series of reforms that the government is undertaking would augur well for the revival of the economy as well as the real estate sector.”

Performance of Office Sector experiences all-time highs

Office leasing in 2019 touched a historic high of 60.6 msf thus recording a 27% YoY growth compared to 2018. This growth was witnessed despite the current economic slowdown. Bengaluru has seen the highest volume of office leasing in 2019 at 15.3 msf to top a decade of leading office leasing in the country. Hyderabad was not far behind at 12.8 msf.

Office leasing in 2019. Source: Knight Frank report
Office leasing in 2019. Source: Knight Frank report

While leasing by IT sector increased in H2 2019 the share of BSFI leasing reduced to 16% thus revealing the direct impact of the of the NBFC crisis. Meanwhile leasing by coworking businesses accounted for 12% of the total space at 4.1 msf in the same period, reveals the Knight Frank report.

Mumbai witnessed a historic year of leasing activity in 2019 touching 9.7 million sq. ft. and thus registering a 22% YoY growth. New supply of office space, however, declined by 18% YoY.

Shishir Baijal, Chairman and Managing Director, Knight Frank India tempered this high with sobering views, “The historic rise in the office transactions is a significant growth indicator for the office market as it represents the continued commitment of domestic and global corporations in the country’s growth potential despite the ongoing economic slowdown. While the office space is expected to sustain demand, increasing supply could weigh on rents and vacancy levels.”

Mega Online Home Fest by Provident Housing

Provident Mega Online Home Fest
Provident Mega Online Home Fest
Provident Mega Online Home Fest

Provident Housing announces the biggest festival of this season, Mega Online Home Fest! The fest offers savings up to Rs.12,00,000 lacs* on premium homes and 1 lac* instant additional cashback (over and above the offer price) on the purchase of an early-bird voucher worth Rs.999 (100% refundable if not used) before 16th October 2019.

You can arrive at this fest as per your convenience as it is a full-fledged ONLINE HOME FEST giving you a chance to own a Provident Home, in just a click. To make your festive season bigger and brighter, Provident Housing has handpicked the projects at the most in-demand micro-markets and have offered savings up to Rs.12,00,000 on these homes.

The offer price will be revealed on 18th October 2019 @00:00 hours on their website (hyper link this). To avail the voucher benefit, you must select and book an apartment online through their online home booking platform, BOOK MY HOME between 18th October 00:00 to 20th 0ctober 23:59 hours. The offer is valid for some specially chosen projects across Bengaluru, Chennai, Coimbatore, Goa and Hyderabad.

Here is how you can book your dream home

Step 1- Go to and click on the project of your choice.

Step 2- Click on BOOK MY HOME to take a virtual tour of the property.

Step 3- Select your preferred apartment from the available selection.

Step 4- Book your home by making an online payment of just Rs. 2,00,000. Don’t forget to apply your voucher code at the time of booking to get an instant additional cashback of Rs. 1,00,000.

What are you waiting for? Get your own little place to celebrate, a place with new beginnings, a place made of love and dreams. This year, BRING DIWALI HOME!

Choose your project today!

Bengaluru Trumps Mumbai in Uptick of Residential Market

It may seem as if the lean period in Indian real estate market could be turning the corner. Based on Knight Frank’s ninth edition of its flagship half-yearly report on Indian Real Estate for the period January-June 2018 (H1), the residential real estate market seems to be making a comeback from the slowdown caused due to ‘testing triplets’ of demonetisation, RERA and GST.

Knight Frank, an independent property consultant which routinely releases its analysis of the real estate markets around the world and India released this report on July 25th, a day when the Maratha Kranti Morcha called for a state and city wide bandh to protest farmer deaths in the Marathwada region. Most retail establishment across Mumbai were shut for the day and roads were remarkably empty for a city that experiences traffic jams all day. Thankfully the bandh was called off by evening so that people could get home safely. However, the scenario sums up the developmental issues our country and leading cities face, in the backdrop of which the positive news of renewed growth in real estate and its ancillary sectors is a much needed balm.

According to Knight Frank report which analyses the 8 cities of Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, NCR and Pune, there was a 46% YoY increase in units launched during the H1 period, while the increase in units sold was at 3% YoY in the same period. This marks the highest level of launches and sales in the last 18 months since demonetisation was rolled out at 124,000 and 92,000 units respectively.

Mumbai saw a staggering 128% YoY rise in residential launches, accounting for 40% of the total launches across the 8 cities covered in the report. However, the sales grew just 1% casting a shadow on positive sentiments. By contrast, Bengaluru saw a modest but very positive 11% rise in launches and even better 22% increase in sales of residential units. Other markets such as Pune, NCR and Hyderabad also saw a boost in the percentage increase of launches.

Report of Indian residential market
Report of Indian residential market (Source: Knight Frank report)

The key contributor to Mumbai seeing launches to the tune of 35,974 units is the dumping ground reprieve in BMC region and the parallel launches of mega projects in the peripheral suburbs of the financial capital. Dr. Samantak Das, Chief Economist and National Director – Research at Knight Frank noted, “Most developers focused on reducing apartment sizes of their new launches. Accordingly, we have seen shrinkage of 12% in apartment sizes across MMR, with some premium markets witnessing reduction of as high as 31%.”

Some of the key takeaways of the report were:

  • Mumbai saw the most number of launches at 128% YoY while NCR and Pune witnessed more than 75% growth.
  • Most launches were in the lower ticket size range wherein Bengaluru and Mumbai witnessed significant supply of units priced under INR 50 lakh and 1 crore, respectively.
  • Average size of units in MMR shrink by 12% between 2013 and 2018.
  • Mumbai, Pune and Kolkata saw prices of residential units drop by 9%, 8% and 8% respectively. The effective price drop was 10-15% after factoring in developers’ sops such as waiver of GST and stamp duty, and no floor rise cost to customers.
  • Despite growth in launches, government reforms and reduction in prices, sales continue to stagnate across markets. Bengaluru’s positive growth however prevents a pan-India decline in sales.
  • The growth-resistant state of the sector until now has also resulted in a higher Project Life Cycle (PLC) as the Quarters-to-sell (QTS) inventory remains stagnant at around 11.2 or 3 years.

Despite the encouraging numbers across most markets, the analysts at Knight Frank remained circumspect of the future growth of the sector owing to the continuing uncertainty in the market, high inflation and rising interest rates as well as the upcoming general elections.

Shishir Baijal, Chairman and MD, Knight Frank India wrapped up, “It could perhaps still be a rocky way ahead for the real estate industry and we all continue to look ahead for the impetus that is required for the industry to revive.”

Brigade Showcase: Bangalore’s Popular Homebuying Fest

Brigade at No.7

Brigade Group is a well-known developer across the cities of Bangalore, Mysore, Chennai, Hyderabad, Mangalore and Chikmagalur in South India. Quality homes, aesthetic designs and premium lifestyle amenities are the hallmarks of their various residential projects. Brigade has been developing a number of different properties across these cities.

To empower more homebuyers and create positive experiences, Brigade Group is back with their popular ‘Brigade Showcase‘. The homebuying event presents customers with an opportunity to choose from over 30 under-construction and ready-to-move-in Brigade properties in Bangalore at prices starting from Rs. 34 lakhs onwards. The showcase will be held at the Sheraton Grand Hotel at Brigade Gateway on July 27, 28 and 29 from 11 am to 8 pm. The Brigade Showcase will also see the unveiling of 9 new launches.

Brigade Showcase
Brigade Showcase

These are some of the Brigade properties that one may choose from under the ‘Brigade Showcase’:

Brigade Cosmopolis

Brigade Cosmopolis
Brigade Cosmopolis (Source: Brigade Group)

Whitefield is Bangalore’s IT hub and homes in this neighbourhood are much sought-after. Brigade Cosmopolis is located on Whitefield Main Road and consists of 2 phases across 9 acres. Ready-to-move-in 3 and 4 BHK residences as well as Penthouses spread across 12 towers of 17 floors each in Brigade Cosmopolis.

The Super Built-up Area (SBA) of 3 BHK is 1890 sq. ft., 4 BHK – 3390 sq. ft. and penthouses range between 3850-4020 sq. ft. with prices starting from Rs. 1.3 crores onwards. Despite its modern name and style of homes, Brigade Cosmopolis boasts half an acre of greenery including a walking trail through the trees on campus.

Brigade Exotica

Brigade Exotica off OMR
Brigade Exotica off OMR (Source: Brigade Group)

Located in a quieter part of Whitefield, a bustling suburb of Bangalore, Brigade Exotica is spread over 10 acres of land just off the Old Madras Road. There are 454 ready-to-move-in 3 and 4 BHK apartments and penthouses available across two blocks – Azure and Burgundy, starting from Rs. 1.7 crores onwards. The apartments are well designed with triangular balconies and patios. Brigade Exotica has also been planned such that 80% area is dedicated to landscaped green, open spaces. Amenities include a 14,000 sq. ft. clubhouse with indoor games, tennis court, swimming pool, and other facilities.

Brigade Meadows

Brigade Meadows
Brigade Meadows (Source: Brigade Group)

Located on Bangalore’s Kanakapura Road, right next to the world renowned Art of Living center, Brigade Meadows is a 60 acre, multi-phase, luxury residential project. Currently, ready-to-move-in apartments are available in Wisteria and Carnation phases of Meadows. In Wisteria, 320  units of 3 BHK apartments are available across 5 towers of 8 floors each. The (SBA) of the 3 BHK units range from 1450 – 1630 sq. ft. at Rs. 65 lakhs onwards. The 3 BHK apartments in Carnation are slightly smaller ranging between 1150-1210 sq. ft. SBA, starting at Rs. 50 lakhs. Only 48 apartments are available in Carnation.

In addition to these, ready homes in projects such as Brigade Orchards, Brigade Omega, Brigade Exotica, Brigade Caladium, Brigade Northridge and Brigade Crescent in Bangalore are also available under at Brigade Showcase event. Brigade’s attractive carnival offers homebuyers a rare opportunity to own premium and luxury homes in India’s garden city by an acclaimed brand in the real estate space.

Contact the company at 1800 102 9977.

Pacifica Hillcrest, Nanakramguda – Project Overview, Analysis & Status Review

Advertising hoarding of Pacifica Hillcrest project in Nanakramguda, Hyderabad

It has been well-documented as to how the Information Technology (IT) boom has changed the face of many Indian cities, Hyderabad being a good example of the same. The city, known for its culture, history and pearls, became a mainstay of the IT industry, which established itself in Cyberabad in the west of the city. With some of the world’s biggest and most renowned companies setting up campuses here, a large number of people were drawn to work in this city. This gave a boost to housing demand and a number of developers stepped in to fill this need. Interestingly, in a market dominated by local and some national players, a global real estate firm has also entered here. This firm is Pacifica Companies and the project in question is Pacifica Hillcrest.

Pacifica Companies is a USA-based conglomerate, which has to its name, several projects in USA and Mexico. They entered India in 2005-06 and have a presence in Ahmedabad, Bangalore, Chennai, Delhi NCR and Vadodara. Pacifica Hillcrest is their first foray into Hyderabad. I visited the project site to get to know more about it and have mentioned my observations below.

Pacifica Hillcrest: Location & Connectivity

Pacifica Hillcrest is located in Nanakramguda, in close proximity to the Financial District, which is barely 1-2 km from the site. The project is at a slight elevation compared to its surroundings and is accessible by an untarred road at present, which was being widened when I visited. The project primarily targets people working in the IT hubs of Hitec City and Gachibowli nearby. Apart from Financial District, other IT corridors such as WaveRock SEZ (1.5 km), DLF Cyber City (6.5 km), Raheja Mindspace (9 km) and Cyber Gateway (10.5 km) are all a short distance from here.

Approach road to Pacifica Hillcrest project in Nanakramguda, Hyderabad
Approach road to Pacifica Hillcrest

A number of buses ply till Financial District and ISB Road nearby, but the nearest bus stand is around 1.5 km from the site. The nearest railway station is Hitec City MMTS Station, which is 12.5 km from here. The Hyderabad Metro, which launches shortly, won’t greatly enhance connectivity to the project site, with Shilparamam, the nearest Metro station, being 10 km away. What does greatly enhance connectivity, however, is the Outer Ring Road, which is barely 3 km by road and is visible from the site. This expressway connects the project to other parts of Hyderabad city and the Rajiv Gandhi International Airport (32 km away), the latter being reachable within 45 minutes from here. The best transportation options for residents would be to use their private vehicle or a cab.

Pacifica Hillcrest:  Social Conveniences

The proximity of Pacifica Hillcrest to the major IT hubs also translates into availability of more and better social amenities for residents, with the neighbourhood boasting of some of the best service providers in the city. Prominent schools such as Oakridge International School (5.5 km) and Delhi Public School (6 km) in Manikonda, Phoenix Greens International School (5.5 km) in Kokapet and Future Kids School (6.5 km) in Puppalaguda are among the best educational options in the project’s vicinity. Renowned higher educational institutions such as Indian School of Business (4.5 km), University of Hyderabad (7 km), NIFT Hyderabad (10.5 km) and ICFAI University (11 km) are also close by.

Among healthcare providers, the most prominent ones near Pacifica Hillcrest are Continental Hospitals (1.2 km), Himagiri Hospital (6 km), Care Hospital (8.5 km) and MaxCure Hospitals (11 km). For shopping, residents can patronize malls such as the South Indian Shopping Mall in Gachibowli, Inorbit Mall in Hitec City or Forum Sujana Mall in Kukatpally, all of which lie within a 10-14 km radius of the project.

Pacifica Hillcrest: Site Overview

Pacifica Hillcrest will be among the largest and the tallest residential projects in the area. The total project area is 40 acres, with the project coming up in 4-5 phases. As of now, Phase 1 (which I shall focus on in this article) has been opened for bookings, with possession to be handed over by December 2018. Phase 1 occupies an area of 6 acres and comprises 5 residential towers A, B, C, D and E. Each of these towers will have 18 residential levels, built above 3 levels of parking and considering that the project is at an elevation, will offer picturesque views of the surroundings.

At the time of my visit, I could see that excavation work was on at the project site for Phase 1 as well as the clubhouse, which will come up simultaneously at the other end of the complex. Wide driveways and ramps will be provided for vehicular movement from the entrance to the parking.

Excavation work at site of Pacifica Hillcrest in Nanakramguda, Hyderabad
Excavation work at site of Pacifica Hillcrest

Pacifica Hillcrest: Apartment Overview

Of the 5 apartment towers in Phase 1 of Pacifica Hillcrest, towers A and E have a similar layout, while towers B, C and D are similar to one another. In the former group, there are 4 apartments per level, with two each of 3 BHK (2000 and 2008 sq. ft.) and 4 BHK (2635 and 2644 sq. ft.). In contrast, the latter group has 10 apartments per level, of which 8 units are 2 BHK (size range of 1282 – 1400 sq. ft.) and the remaining 2 units are 3 BHK (1881 and 1886 sq. ft.). Put together, Phase 1 has 684 residential units. Blocks A and E have 2 elevators, while blocks B, C and D have 4.

The design and layout of the apartments deserves a mention. All apartments are open from three sides and sufficient distance is maintained between each tower. This safeguards the privacy of residents, as well as allows natural lighting and ventilation to enter and leave the apartment, reducing residents’ need for using electrical appliances during the day. Also, all apartments are not just quite spacious (as indicated by their sizes), but are designed to maximize the living space available to residents, with no internal passageways etc. forming part of the apartment. At the same time, all apartments, whether 2, 3 or 4 BHK have only one terrace, which may not suit all categories of home buyers.

Marketing office of Pacifica Hillcrest project in Nanakramguda, Hyderabad
Marketing office of Pacifica Hillcrest

While all 3 and 4 BHK apartments have attached toilets to each bedroom, in 2 BHK residences, some configurations offer only attached toilets, while others have 1 common and 1 attached toilet. Similarly, some apartments offer a store room, others may not, hence, residents need to check the same as per their preference. The specifications of the apartments indicate their premium nature. While the master bedroom will have laminated wooden flooring, the living and dining room, other bedrooms and kitchen will use elegant 600X600 mm vitrified tile flooring. 100% power backup and a pre-installed gas connection will be provided to all homes. The master bedroom toilet will have fittings by Kohler or an equivalent brand, with the other bathrooms having Jaquar fittings.

The base price of an apartment in Pacifica Hillcrest is Rs. 3,700/sq. ft. In addition, charges will be payable for car parking, amenities, legal charges, registration, maintenance etc. 1 car parking will be provided to a 2 BHK home owner and 2 parking spaces to a 3 and 4 BHK home owner. East-facing or road-facing apartments too come with a slight view premium.

Pacifica Hillcrest: Amenities Overview

As of now, not too many details are available about the amenities contained in this project. However, considering the developer’s brand and the profile of people likely to reside her, one can expect high quality amenities. As per indications, the clubhouse, once complete, will contain a banquet hall, bar, card room, mini theatre, bowling alley and multipurpose hall for recreation. Sports or fitness enthusiasts are likely to have the options of a badminton court, squash court, yoga area and a swimming pool. The clubhouse is also likely to contain a cafeteria, library and restaurant for residents and their guests.


Pacifica Hillcrest is an ambitious project by a developer with a global footprint, who aims to provide a similar experience to the discerning home buyer in western Hyderabad. With a convenient location, good road connectivity, premium specifications and well-designed apartments with plenty of choice among available configurations, this project might become a landmark one in the area in the years to come.

Aparna Elixir, Puppalaguda – Project Overview, Analysis & Status Review

Advertising hoarding of Aparna Elixir next to the project site in Puppalaguda, Hyderabad

Aparna Constructions and Estates Pvt. Ltd. (Aparna, in short) are among the most prominent developers in the flourishing real estate market of Hyderabad. Aparna has, over the years, built a solid reputation, for quality constructions and timely delivery of amenity-rich projects. They have a host of completed projects spread across the city, as well as numerous upcoming ones in Cyberabad, the IT and commercial hub in the western part of the city. Aparna has, in its portfolio, apartment complexes and villa projects and the sheer variety of their offerings ensures that they are sought after by numerous classes of home buyers, be they the high-end or the middle class. One of the most premium of their projects is Aparna Elixir, which is a villa project targeting the elite of the city.

Aparna Elixir is not the developer’s only ongoing project in this part of town: their apartment project, Aparna WestSide in Manikonda is nearby and projects such as Aparna Cyber Life, Aparna CyberZon and Aparna Sarovar Grande in Nallagandla are not too far either. I visited Aparna Elixir recently to get a feel of the project and have analyzed the same in this article.

Aparna Elixir: Location & Connectivity

Aparna Elixir is located in Puppalaguda and is in close proximity to the Nanakramguda Junction on the Outer Ring Road (ORR) expressway. It is accessible via the Narsingi-Nanakramguda service road of the ORR. The ORR connects the project to the commercial and IT hubs of Hitec City and Gachibowli, to the interiors of Hyderabad city as well as to the Rajiv Gandhi International Airport at Shamshabad (28 km away), which can be reached within 30-40 minutes from here. The Khajaguda Lake and Khajaguda Heritage Rock Formation lie near the rear of the complex, offering a good backdrop.

A view of the Outer Ring Road and its service road in Hyderabad
A view of the Outer Ring Road and its service road in Hyderabad

Public transportation connectivity to the project is not too good, though residents are likely to prefer using their own vehicles or take a cab. Buses to near here are rather few. The nearest railway station, Hitec City MMTS station, is 9.5 km away. The Hyderabad Metro, to begin operations around June 2017, however, is expected to significantly improve connectivity to other parts of the city and the nearest metro station, Shilparamam, is 7.5 km from here.

Aparna Elixir: Social Conveniences

Aparna Elixir is surrounded by a number of social amenities, which is a great benefit for prospective residents of this complex. Some of the best schools in the city such as Oakridge International School (2 km), Delhi Public School (2.5 km), Delhi School of Excellence (6.5 km) and Phoenix Greens International School (5.5 km) are in close proximity to the project site. Prestigious higher educational institutions such as Indian School of Business (6 km), University of Hyderabad (8 km), NIFT (8 km) and ICFAI University (8 km) are at a short distance from here.

Medical care options too are plenty, the most prominent being Continental Hospitals (4.5 km), Care Hospitals (5 km) and MaxCure Hospital (8 km). Malls such as Inorbit Mall (7.5 km) and South Indian Shopping Mall (4.5 km) are a short drive away, with Forum Sujana Mall and Manjeera Mall in Kukatpally also within the project’s neighbourhood. In short, residents have plenty of avenues to satisfy their needs.

Aparna Elixir: Site Overview

Aparna Elixir is coming up on a 12 acre land parcel. The project comprises 73 high-end triplex villas in clusters, divided by a good network of internal roads. The planned greenery in the complex should be taken note of, each villa will have a private garden while there will be landscaped lawns next to the clubhouse and trees along the roads.

Under-construction entrance gate to Aparna Elixir project in Puppalaguda, Hyderabad
Under-construction entrance gate to Aparna Elixir

When I visited the site, I could see that many villas were complete, with work on for the remaining ones. Along one side of the complex is the clubhouse and many other amenities for residents. The developer plans to hand over possession of the villas by August 2017. As photo-taking was not allowed within the complex or the villas, the site photographs attached are taken from the outside.

Aparna Elixir: Villa Overview

Each of the villas in Aparna Elixir is either east-facing or west-facing, with the former coming at an additional premium. The villas are either 4 BHK or 5 BHK, with the built-up area of a villa beginning from 4,693 sq. ft. The all-inclusive price (including utility and amenity charges, documentation and maintenance etc.) for a west-facing villa of this size is approx. Rs. 5 crore while for an east-facing villa is Rs. 5.1 crore. Should one wish to get an internal lift or air-conditioners installed by the developer (optional), additional charges will be payable. Also, any additional built-up area will be charged at a rate of Rs. 5000/sq. ft.

Apart from the brand value of Aparna, a major reason for the high-end prices of the villas here is their design, offering residents plenty of conveniences and personal space as well as its high-end specifications, befitting the resident profile of the complex. Each villa comes with parking for 2 vehicles. One enters the villa through a grand double-heighted foyer, which leads to the drawing room and powder room on one side and the dining room on the other. Next to the dining room is a bedroom with a walk-in closet and an attached toilet, as well as both dry and wet kitchens. Apart from all this, there is also a store and a maid’s room with a toilet, accessible through a separate entrance, two decks and private lawns at both the front and rear of the villa.

Site photograph of villas in Aparna Elixir project in Puppalaguda, Hyderabad
Site photograph of villas in Aparna Elixir

Moving to the first floor, one comes across a large lobby and the living room for the family to congregate and spend quality time together. This floor contains two bedrooms with an attached closet and toilet and another room, which can be used either as an additional bedroom or study. The pooja room and a linen closet for residents to keep their beddings, towels etc. are also on this floor. The second floor has 1 more bedroom and the home theatre room, as well as a large terrace. Not only does this design ensure all residents can maintain their privacy, it shows how the developer has provided plentiful space for all residents’ day-to-day activities. A staircase has been provided for internal movement and a private lift can be installed at an additional cost. Selected villas come with a private swimming pool.

The premium nature of the villas is evident, if one looks at their specifications. Imported aluminum sections have been used for all doors and windows. The entrance foyer has imported marble flooring, while the dining room, master bedroom, pooja room and first floor lobby have amalgamated marble flooring. The living room and home theatre room have laminated wooden flooring, while the other bedrooms use large and glossy 800X1200 mm vitrified tiles. Bathrooms will have fittings by reputed global brands and a glass partition in the shower area. Provision of telephone, cable television and internet connectivity will be made in the living room and all bedrooms. All villas will be provided 100% power backup, softened water from an onsite water treatment plant (WTP) and piped gas facility.

Aparna Elixir: Amenities Overview

Aparna Elixir will have a 17,000 sq. ft. clubhouse, offering a number of facilities for residents and their families. Among the more notable ones are a crèche, pre-school, guest rooms for visitors, Hobby room and a coffee shop. A separate room will be provided for yoga or meditation, while the clubhouse will also have a library, a gymnasium and a swimming pool. Indoor facilities for sports include two mini soccer courts and two billiards/pool tables.

Next to the clubhouse will be landscaped lawns, a children play area, amphitheatre and facilities for outdoor games such as a tennis court, a half basketball court and a multipurpose court.


Every aspect of Aparna Elixir, whether its design, specifications, amenities both within the complex and within residents’ homes, indicates the attention paid by developers to the needs and preferences of its discerning target segment, which represents the top honchos, successful professionals and business people, who have far greater expectations regarding their dream home. Quality always comes at a premium and this, combined with the developer’s reputation and track record, which is critical for a home buyer particularly in these times, warrant the project’s high-end positioning.