Think of the Godrej Group and what instantly comes to mind are its consumer goods, electrical appliances, furniture and also its security systems, which are known for their quality and suit most consumer categories to a tee. To this, one can add another category: homes, similarly built for various customer segments and with Godrej’s trademark quality. Godrej Properties, a group company, which deals with real estate, has carved out an enviable space for itself across major cities in India.
Godrej Properties’ association with Bangalore or Bengaluru, considered India’s Silicon Valley, goes back a decade with the launch of its first residential project, Godrej Woodsman Estate. Its portfolio of residential projects in Bangalore includes the completed Woodsman Estate and Godrej 17 projects, along with ongoing projects such as Avenues, E-City, Gold County, Eternity, United and Platinum. Godrej is not stopping here, with Godrej Devanahalli project on the horizon. In this article, we analyze Godrej’s strategy and assess certain stand-out features of these projects.
Footprint of Godrej Properties
If one looks at a map of Bangalore, one can see that Godrej has a presence in all directions of this ever expanding city. Western and southern Bangalore boasts of Gold County, Eternity and E-City respectively, with the upcoming United giving it a presence to the east.
It is north Bangalore, however, where Godrej has established itself most prominently. The locality of Hebbal alone has three Godrej projects: 17, Woodsman Estate and Platinum. Add to this, there is also Avenues along the northern direction, which indicates Godrej’s strong belief in the promise this part of the city holds.
Another striking feature of Godrej’s residential projects is that all of them are located along or in close proximity to major thoroughfares. As an example, both Woodsman Estate and Platinum are located on Bellary Road, near its junction with the Outer Ring Road, while Eternity is located on Kanakapura Road, just off both the NICE and Outer Ring Roads. This allows for excellent connectivity to key areas of the city such as MG Road, Central Business District and International Airport.
Most of Godrej’s projects are also close to stations on the Namma Metro. Prominent schools, malls and hospitals are also easily reachable by major roads. With Godrej E-City located in the IT hub of Electronic city and Godrej Gold County near the industrial hub of Peenya, residents working in these hubs get much-needed respite from the chaotic traffic. Clearly, Godrej has considered convenience of residents while finalizing their various locations.
Green and eco-friendly properties
Both Godrej and Green start with the letter ‘G’ and a visit to any of Godrej’s projects in Bangalore will show this to be no coincidence. Godrej’s projects stand out for their tree-lined boulevards, beautifully landscaped gardens and plenty of dense green cover, which brings residents closer to nature. Residents can enjoy a refreshing, pollution-free stay at home.
When it comes to eco-friendliness, Godrej’s projects are trailblazers. Most, if not all, Godrej homes have the prestigious IGBC Gold certification. Solar panels have been widely used to provide electricity to homes and common areas. Properties such as Platinum, Gold County and United promise features such as Central Water Heating and Rainwater Harvesting systems and charging facility for electric cars.
Variety in residences
If one is to go through Godrej Properties’ residential portfolio in Bangalore, the sheer variety on offer is mind-boggling. If Godrej Eternity and E-City are low rise 3-4 floor towers, those in Avenues, Platinum and Woodsman Estate are high rise having 12 floors or more. In case one is looking for a luxurious 4, 5 BHK private villa or 3, 4 BHK row house, one can opt for Godrej Gold County.
Apartment configurations across properties include 1, 2, 2.5, 3, 4 and 5 BHK apartments, catering to most segments of home buyers including bachelors, small families, affluent classes, investors and even corporates. Apartment sizes reflect the same trend, with those on offer ranging from a 630 square foot 1 BHK apartment to a massive 6300 square foot 5 BHK apartment. A Godrej customer is truly spoiled for choice.
Provide more for less
A critical attraction of Godrej Properties is the numerous benefits provided to residents at affordable rates. Godrej homes are known for their excellent lighting and ventilation and great views. The properties come with amenities such as gym, swimming pool, sports courts, clubhouse and jogging tracks. In addition, each property comes with something unique such as sky-lounge in Avenues, the signature podium Clock Tower in Woodsman Estate and mini-theatre in Eternity.
In the luxury Platinum property, there are plans for a helipad, while the duplex penthouses here boast of a private pool. Gold County has a 1.5 acre central park with a lagoon. Safety has not been ignored, with most properties offering three tier security.
One can get a 1 BHK apartment at Avenues starting from Rs. 36 lakh. Similarly, a 2 BHK apartment at Eternity starts from Rs. 52 lakh, the corresponding rate for a 3 BHK apartment is Rs. 73 lakh. Apartments at Godrej Properties do tend to offer value for money.
Godrej Properties is clearly betting on Bangalore in a big way, if its current and upcoming projects are anything to go by. With a variety of homes suiting all categories of buyers and a host of amenities, Godrej is promising to be a major player in Bangalore. With a track record of delivering projects on time and as promised to customers, Godrej appears to be settling in for the long run.
- Godrej Properties in West Bangalore include Gold County, Eternity and E-City respectively. Godrej Properties in East Bangalore include United. Godrej Properties in the North include 17, Woodsman Estate, Platinum and Avenues. (Largest presence)
- Godrej is environmentally conscious and all its properties have green boulevards, and most have IGBC Gold certification.
- Godrej offers properties offering a variety of options ranging from apartments, duplexes, duplex penthouses, private villas and row houses.
- Godrej’s special amenities include a podium clock tower in Woodsman Estate, mini-theatre in Eternity, helipad and private pools (duplex) in Platinum property, and a 1.5 acre central park lagoon at Gold County. Most places offer 3 tier security.