Godrej Properties has had a long association with the city of Pune and have gifted this city with some of its landmark commercial complexes, such as Godrej Millennium, Godrej Castlemaine and Godrej Eternia, which earned admiration for their architectural design and their functional utility. On the residential front, Godrej earlier had the successful Godrej Sherwood property in the heart of the city at Shivajinagar, but had not expanded its footprint in Pune till recently.
However, Godrej Properties now boasts of the upcoming properties of Godrej Infinity in Keshav Nagar and Godrej Prana and Godrej Horizon, both in Undri. The company has been aggressively promoting each of these properties through different media channels. We have recently had the opportunity to visit each of these sites and in this article, try to assess the developer’s strategy and what it means for prospective home buyers.
One of the key factors that a prospective customer considers when deciding to purchase a property is its location. A location, away from the hustle of the city and yet easily accessible from residents’ offices and having conveniences such as schools, hospitals, grocery stores etc. nearby, would be ideal. Godrej Properties’ projects tick all these boxes.
Both Keshav Nagar and Undri are developing areas, on the city’s outskirts and hence, have lower land prices, ensuring affordability for customers. Godrej seems to have avoided the saturated and far more expensive real estate zones such as Hinjewadi, Viman Nagar and Kharadi, thus building a unique geographical profile compared to other developers. In due course, both Keshav Nagar and Undri are expected to see massive development and property price appreciation, so early investors in these properties can reap the rewards later, if they so wish.
These properties are easily accessible from the business districts of Magarpatta City, Eon IT Park in Kharadi and Viman Nagar. Also, a large number of prestigious schools, malls, department stores, clubs and hospitals are present around these areas, providing residents with a variety of excellent choices, minus the worry of distance.
If the areas of these sites are anything to go by, Godrej Properties is making incremental steps and going bigger with every project. Godrej Sherwood was built on 0.2 acres of land. Horizon, which is almost complete, is on 8.64 acres; Prana, which is next in line, has 31 acres; and Infinity has a whopping 43 acres. Not only does this mean more apartments and more (and better) amenities for residents, it also reflects the developer’s ambition to become one of the largest players in the Pune real estate market.
Godrej Properties offers apartments in 1, 2, 2.5 and 3 BHK configurations, with flat sizes ranging from approximately 500 to 1650 square feet, thus appealing to varied sections of customers. Flats in each of these properties have been designed to maximize living space for residents. To this end, most residential towers have apartments of different configurations on the same floor to reduce space wastage.
Care has been taken to avoid overlapping balconies on successive floors, thus ensuring greater resident privacy. Good quality vitreous and anti-skid tiles have been used in the apartments. These properties possess the coveted IGBC Certification for Green Homes, indicating the high standard of eco-friendliness these have been built with. Such attention to detail is what makes Godrej Properties stand out.
Godrej Properties is delivering on the amenities front too, both within the apartment and the complex. Apart from the common amenities in apartments such as inverter backup, piped gas, multi-level car parking and video door phones, some of the higher end apartments have additional facilities. These range from large terrace gardens for first floor residents of Godrej Horizon to air conditioners and modular kitchens in certain towers of Godrej Prana and home automation for Phase 2 residents of Godrej Infinity.
All complexes will have a club house, gymnasium, swimming pool, senior citizen court, yoga and meditation center, and kids’ play area. In addition, Godrej Infinity will have a Four Fountains Spa, squash court, Jacuzzi, amphitheater and golf putting green. Godrej Horizon has a cricket practice pitch and volleyball court. Godrej Prana has come up with four lifestyle zones: Nature, Life, Joy and Zen, containing open air gyms, cabanas, a Zen garden and activity studios among a host of conveniences. Clearly, a variety of needs of all categories of residents have been catered to here.
Additional Services Offered
Godrej does not stop just with the amenities, but offers a number of other services. All the properties have a rental desk, assisting those looking to lease their apartments. Godrej also handles maintenance of the complex and apartments.
Godrej Infinity has introduced a club concierge service, which will provide residents of 3 BHK luxury apartments with assistance in making travel bookings, transport arrangements and hotel stays etc. With a tie up with Dean Gilchrist’s Sportspro Academy, all residents of Godrej Infinity will have access to world-class sports coaching for their kids. Godrej is clearly raising the bar here as well.
By providing a variety of apartment configurations with a host of amenities at affordable rates in upcoming locations, Godrej is targeting all categories of home buyers, including singletons, families and those looking for a second home or as an investment.
An appraisal of Godrej Properties’ projects indicates that are looking to provide value for money for their customers. The company’s commitment to providing good quality affordable homes with useful amenities and services is noticeable. With the increasing scale of and more specialized services offered in its projects, Godrej is on its way to establishing itself as a major player in a rapidly growing Pune.
Refer to the developer’s website using this link.