Gera GreensVille – Understanding The Multi Phased Development

Gera Developments, an established name in the real estate circles of Pune ventured into Kharadi when not many would dare to. Kharadi, which is to the East of the city has witnessed substantial investment in IT/ ITES business which led to the development of residences over time. Despite the global recession, the residential real estate has given returns in the range of 5-10% per annum for the past decade. Gera built several residential and commercial properties here and continues to hold fort amongst the larger players in this region of Pune. Also, they were the first developers in the country to offer a 5-year Warranty on their products and have been successfully deploying the same for over 10 years now.

Gera GreensVille Site visit

Panoramic view, Geran GreensVille
Panoramic view

Prompted by the campaign focused on Child Centric Homes at Song of Joy apartment complex, I decided to visit the Gera GreensVille site recently. Located close to the EON IT park, the site is a half an hour drive from Shivajinagar amidst the Pune traffic. Various signboards along the roads at Kharadi led us to the project site. The Gera GreensVille consists of three clusters namely – the Sky villas, the Trinity Towers and the Song of Joy.

Gera has been an innovator in this space. Research backed and concept led product offerings have been their USP as is clear from the following:

  1. Gera’s GreensVille bungalows were the first premium gated community in Kharadi designed on the lines of homes in more central parts of Pune like Koregaon Park and Prabhat Road.
  2. Trinity Towers was designed keeping in mind the upwardly mobile families and their demands of cutting-edge technology deployed within their home.
  3. ChildCentric Homes concept at Song of joy for offering exclusive amenities & courses for children.
Construction underway at Gera Greensville
First on left are Trinity Towers, followed by Sky Villas and Song of Joy on right

While we were at their marketing office waiting for the firm representative to take us through the plans, we glanced upon the table inside the cabin. It had a digital photo frame displaying statistics about the project, some of these were noteworthy: 71% of customers who purchased homes at Gera GreensVille hailed from IT sector, its primary catchment, most of which were 44 years + and about 31% were North Indians followed by native Maharashtrians. This database is frequently updated as and when someone buys an apartment here.

The Gera GreensVille project began with the launch of 125 villas comprising of 3-5 BHK living spaces. These included both twin as well as independent villas ranging from a price range of Rs. 79 lakhs to Rs. 2.25 cr. These villas (Gera Bungalows) were launched in the year 2006.

Gera GreensVille from the planner’s eye

The entire development is coming up on a 30.5-acre plot. Around 30% of the developed plot is in the form of open spaces – lawns and gardens. The master plan is well thought of, as it has a continuous and an uninterrupted flow. The township has particularly adhered to the norms set by the DCR of Pune city. Appropriate use of FSI and ground coverage does give Gera Greensville its rightly earned success.

 SkyVillas

Entrance to these two
Entrance to these two

Gera Developments also launched the SkyVillas, their first cluster development having 4 BHK luxurious duplex apartments. These towers were promoted as a luxurious investment and residential option for those working in the vicinity i.e. IT/ITES offices at Kharadi. SkyVillas are 11 storeyed towers and the units in these clusters have an area of about 2175-3000 sqft. and range between a price of around Rs.1.23 – 2.20 cr. The SkyVillas are completely inhabited now. The highlights of these apartments are its backyard, private entryway to a patio, walk in wardrobes and service quarters with separate entrance to name a few.

Trinity Towers

Looking at the attractive increase in return rates each year in Kharadi Gera launched its next Phase – the Trinity Towers, in 2012. The theme set for these apartments is “Homes with an IQ”. Based on technological advances and smart living solutions, these homes are a complete Ultra-Luxe housing option located amidst the Kharadi IT park. Providing 3 & 4-bedroom garden apartments, these units are around 90-95% sold out; they are still being sold. Amenities like fully air-conditioned houses, modular kitchen and advance iPad-controlled Home automation add to the attractions in these towers. These houses are ranged at a price of Rs. 1.54 Cr and go up as the living space increases.

Song of Joy

Song of Joy entrance
Song of Joy entrance

Post the success of Trinity Towers, the developer launched its Child-centric themed project, The Song of Joy. This is one of the major attractions of Gera GreensVille project and has a tie-up with celebrity clubs for children training centers like Anil Kumble’s academy for Cricket, Shiamak Davar for Dance, Mahesh Bhupathi for tennis and 8 more such exclusive amenities. Gera promises to give each household a set of free coupons for every child in the house to all these prestigious academies irrespective of the number of children in the house. These amenities and clubs are only open for Gera costumers (within Greensville as well as for other residents in Gera developments elsewhere) giving them an edge over the other residents in the neighborhood. The song of Joy is a 4 cluster project out of which two are on the verge of completion and the expected handover date is around October 2016. The other two towers are under construction and are expected to be completed soon. Buying a flat in Song of Joy can range anywhere between Rs. 5900/ sq.ft to Rs. 6250 / sq.ft.

 Key distinctions

Capture

It was great to note that Gera has developed and maintained an app named ‘GeraWorld’ for all its customers pan-India, a module which they are running since 2015 wherefrom the Gera customers and residents can communicate at ease and have an enhanced consumer experience. There are over a 1000 families using this app for their warranty requests. It offers functions and options which a customer could choose from, post the purchase or lease of any property by Gera Developments: document requests, common area requests, warranty requests, meetings, events updates as well as track on project progress.

Ant's Eye view of the tower
Ant’s Eye view of the tower
Perspective view of lobby
Perspective view of lobby

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