VTP Realty is a promising and fast growing player in the real estate sector of Pune city, expanding its footprint in leaps and bounds. VTP is well-known as a major supplier of construction materials and construction techniques which has now ventured into real estate development and has been able to carve out a niche for itself in this competitive sector. Let’s analyze the key features of their current and on-going projects.
VTP Realty: Location
The most critical parameter for a home-buyer is the location. A location should be such that it is convenient for office goers as well as their families, with places of work, education, shopping and other basic needs in close proximity. VTP Realty has thus expanded their horizon not only in residential development but also commercial real estate keeping in view convenience of home buyers.
Foreseeing the future expanse of IT and automobile sector in the Pune metropolitan area, VTP Realty has strategically located their projects in Pune city’s booming residential destinations. The IT hubs of Hinjewadi, Magarpatta, Kharadi and industrial centers of Talegaon and Chakan are the major employment generating pockets in and around Pune city. VTP Realty has accordingly come up with residential destinations around or near these business districts.
If Magarpatta has the Urban Balance project, Talegaon has Urban Life and Kharadi boasts of Urban Soul and Urban Senses. In other emerging hubs such as NIBM road, Undri and Pisoli, VTP has a sizeable presence with Urban Space and Urban Nest projects respectively. Talking of Urban Space which belongs to their recently completed lifestyle project, another set of ultra-premium residences are on their way opposite to Urban Space.
This careful selection of location indicates the critical analysis being done by the developer to cater to the growing housing demand and need in these areas, as they approach the peak. Segregation of projects into premium, mid-segment and budget categories shows that the developer, while catering to a variety of segments of home buyers, also has a clear understanding of the different expectations from a home and has sought to address the same. Though their focus is on delivering extra value with every purchase in the MIG segment, as they feel there is enough scope to deliver a better quality and serviced product in the said category.
VTP Realty: Connectivity
All of their projects are well-connected to other parts of the city as well as other towns and cities. Major highways are located at a convenient distance from all the projects and arterial local roads provide the much-needed last-mile connectivity to residents. With good availability of regular public transport near each of VTP’s projects, residents’ mobility is not restricted to their private modes of transportation.
The projects in Magarpatta, Undri, NIBM road and Pisoli are easily accessible from key employment hubs such as Shivajinagar (12km), Koregaon Park (14km) which have now become unaffordable for the vast middle class segment of people. The township in Talegaon (Urban Life) makes it easy for people to commute to industrial zones of Chakan (11km) and Akurdi (16km).
VTP Realty: Social Amenities
VTP Realty has ensured that most social conveniences, which are required by residents, are available close by. Shopping plazas, schools, hospitals, daily needs are all easily accessible from the project sites. In fact, when it comes to VTP Urban Nest in Undri, VTP Realty are, as a part of the project, constructing commercial centers which would cater to the shopping, fitness, medical and other daily shopping needs of the entire community in the area.
Standout features of VTP Realty
The concept of “fusion living” propagates mixed land use focusing on enhanced utilization of land with commercial and residential within the same realty footprint at Urban Nest (Undri). Another concept of “smart homes” is a match with the boom of smart cities – smart living Availability, supply and quality of construction materials are the features which this developer boasts of being a backward integrated developer. Being a “backward integrated” developer is what makes the VTP Realty boast of timely supply, availability and qualitative supply of construction materials.
The developer’s focus on meeting the growing housing demand in upcoming areas of Pune and by introducing fresh concepts such as “fusion living” and “smart homes” clearly indicates they know the pulse of the market and are responding proactively to the same. With its presence in both mid-segment projects having 1 and 2BHK apartments as well as luxury projects with 3 and 4BHK apartments, VTP covers a vast portion of the housing spectrum, while being receptive to each segment’s unique needs. The developer’s vision of raising the bar with quality assurance and building lasting relationships with its customers is an indicator of its growing ambitions as well as its growth in the mind space of its target audience, i.e., home buyers.